21.11.13 | News

Towards a new European agricultural and agri-food product promotion policy

The European Commission today presented a draft reform of the information and promotion policy for European agricultural and food products. This new promotion policy, which benefits from a more substantial budget and will in the future be supported by a European executive agency, is intended to act as key for opening up new markets. With the slogan 'Enjoy, it´s from Europe', the policy...