Minister of Agriculture and Food Dr. Miroslav Naydenov met the newly appointed Japanese ambassador to Bulgaria Takashi Koizumi.

The meeting, which took place at the Ministry of Agriculture and Food, was dedicated to the bilateral relations of the countries with respect to trade in agricultural products.

In Japan, Bulgaria is most popular with yoghurt and rose oil and I believe we can offer our dairy products, the minister said. He underlined that it is hard to make a name for yourself on the conservative Japanese market. Naydenov noted that the forthcoming UTAGE 2013 international food expo will offer an excellent opportunity to advertise Bulgarian food and products. The fair will be held in Osaka between April 26 and May 6.

Ambassador Koizumi noted that Japan can import Bulgarian wine but Bulgarian wines have not yet gained a foothold on the Japanese market. He added that Japan is interested in wine tourism, which is well developed in Bulgaria.

Minister Naydenov wished Ambassador Koizumi a successful term and gave him Bulgarian wine and rose oil products.